SMKL continuous growth philosophy is being driven with the strategic levers of operational excellence, strengthening existing services, customer satisfaction, ecosystem development, innovation and marketing.

Operational excellence

The Company has been continued to invest in operational excellence throughout the organization. The Company are addressing operational excellence through continuous process improvement, customer service and technology development. Alignment of its people to ‘process improvement’ through change management and upgrading of skills as required for customer satisfaction is a continuous activity. Awareness of this quality commitment is widespread among all the employees.

Geographical expansion

SMKL cater to a large number of clients throughout the world and in different region. SMKL Exports are majorly concentrated in Europe, especially Germany, UK and France and also inAustralia and USA market. SMKL intend to supply to other European countries. Africa, South America, East Asia and also intend to enter other emerging market of the world over the course of time.

Through a combination of increased capacities, reduced costs, wider range of products adhering to global standards, marketing initiatives, competitive pricing and more efficient use of resources, the Company intends to expand its global footprint and become a preferred supplier for large format international retail chains and institutions.

Focusing on value added products

With the well balanced narrow and wider width processing facilities, the Company will be technically capable to focus on value added products. Value added products command premium pricing which would have a positive impact on its margins.

Distribution strategy

SMKL have a strong distribution channel. A competent commercial department works for long time so that proper commercial arrangements and documentation are done at the right time to ensure timely shipment of goods.

Pricing strategy

At the global economic recession, fierce competitive pressure is on the RMG product prices especially by the countries like China, India, Sri Lanka, and Vietnam. Keeping this mind, SMKL’s objective is to reduce the production cost by optimum use of its production facilities. The Company also wishes to extract premium prices from the customers by offering superior product quality at a later stage.

Branding & promotion strategy

The Company maintains good relationship with its customers. It is continuously exploring new potential market. The Company has been participated in the trade fairs both local and international. It shall also take other branding and promotional strategy. Highly competent merchandisers’ team working who are effective bridge between the production team and customer so that customer requirements are rally through perfectly.

Strategy for business competiveness

The Company is driven by buyer need and demand. By satisfying buyer demand on time its gain on competitive advantage over the others competitors. The accreditation certificate achieved by the company was proved its performance to meet up demand with utmost satisfactory of buyer.

Market strategy  

SMKL .has been established nearly 21 years. Having the industry knowledge of the sponsor, SMKL has been focused on its business and successfully established the name as a world-class Garment Manufacturer under one roof having a composite facility of knitting, fabric dyeing, printing, washing and finishing up to garments making. Making it a right choice for one stop solution for all kinds of knitted garments.